With a wide range of patterns there is something for every customer. Popular shawls Ishbel, Damson and Marin motivate sales of luxury single skeins. The sweater making reference book Little Red in the City is used as a class resource by many stores and helps to turn those single skein purchasers into confident sweater knitters. Ysolda's most recent book, The Rhinebeck Sweater, features the work of other popular designers including Gudrun Johnston and Amy Herzog and tells the stories of small scale American yarn production, encouraging knitters to substitute with interesting local yarns.
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